Milan is Chosen for the Seventh Edition, Uniting Nine Maisons for Major Horology Reveals
January 10, 2026 | LVMH Watch Week 2026 in Milan
From January 19-21, 2026, Milan Will Host the Seventh LVMH Watch Week. The Week Gathers Nine Luxury Watch Houses From the LVMH Group to Unveil Their Latest Innovations.
The global spotlight on luxury watchmaking will shift to Italy next January as the LVMH Watch Week announces its 2026 destination. Following editions in Dubai, Singapore, Miami, and a split 2025 program between New York and Paris, the prestigious itinerant event has selected Milan for its seventh gathering. Scheduled for January 19-21, 2026, in the Italian fashion capital, the week will serve as the annual launchpad where nine renowned Maisons under the LVMH umbrella debut their most significant creations and technical advancements to the world.
The Complete Maison Lineup
This choice marks a strategic pivot to a European-style capital renowned for its design heritage and luxury market. The move follows a disrupted 2025 edition, initially planned for Los Angeles before being relocated due to wildfires. By establishing its early-year presence in Milan, LVMH aligns with the core of Milan Men’s Fashion Week, allowing LVMH to embed its watch narrative within the season’s most influential trends and ensuring a concentrated audience of top-tier press, buyers, and industry insiders.
The Week will unite the full horological portfolio of the LVMH group, presenting a concentrated view of its creative and technical diversity. The participating nine houses are: Zenith, Bvlgari Horlogerie, Daniel Roth, Gérald Genta, Hublot, L’Épée 1839, Louis Vuitton, TAG Heuer, and Tiffany & Co.
An Intimate Platform for Reveals
The core mission remains unchanged: to provide an intimate, direct platform for each Maison to showcase its unique savoir-faire. The week is tailored for deep engagement with international journalists, key retailers, and VIP clients, turning Milan into a temporary global headquarters for luxury horology where the year’s first major trends are set.
LVMH Watch Week 2026
📍 Milan, Italy
🗓 January 19 – 21, 2026
🌐 LVMH Watch Week
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