Moncler is set to make waves at Shanghai Fashion Week with a daring new concept. On October 19, 2024, the brand will reveal “The City of Genius“. This event will transform 30,000 square meters into a hub of creativity and innovation. It’s all about blending fashion, art, and design—right in the heart of Shanghai.
Moncler is taking its Genius initiative to the next level. This time, they ask a simple question: How do you live Genius? The belief? We’re all born with creativity. The challenge? Keep it alive. This event will bring that idea to life. Different neighborhoods will showcase new collections and experiences, each co-created by global visionaries.
THE CITY OF GENIUS: A LINEUP OF GLOBAL TALENT
Expect to see some big names. Edward Enninful, known for shaping global fashion, will be there. So will A$AP Rocky, pushing his experimental style. Hiroshi Fujiwara, the godfather of streetwear, joins the lineup too. These creatives will bring bold ideas and fresh collections to the table. Plus, artists like Willow Smith and Donald Glover will also present their work.
Moncler’s City of Genius is inspired by a study showing that 98% of five-year-olds are creative geniuses. But by adulthood, only 2% retain that spark. Moncler wants to change that. The event is all about reigniting that inner genius we had as kids.
Their new campaign, Born Genius, brings this to life with a short film featuring brand ambassador Leah Dou. The film takes us on a journey from childhood to adulthood, showing how we can keep our creative spirit alive.
WHAT’S ON THE MENU
Moncler’s City of Genius will be full of surprises. You’ll see new collections, interact with immersive installations, and experience fashion in a whole new way. The event will feature talent like Palm Angels, Mercedes-Benz by Nigo, and Rick Owens, blending luxury, streetwear, and cutting-edge design.
