Metaverse Beauty Week is the first annual festival dedicated to beauty in the metaverse, with the slogan “Reality Gets a Makeover.” The beauty industry is embracing the virtual world, recognizing its potential for growth. In 2022, the global metaverse market was valued at $68.49 billion, and it is predicted to reach $1,527 billion by 2029. Brands like NYX Professional Makeup, Urban Decay, and L’Oréal have already ventured into the metaverse, engaging with consumers through web3 spaces like Roblox and creating virtual beauty experiences.
Inspired by the success of Metaverse Fashion Week, Cult Ldn organized Metaverse Beauty Week, which will take place from June 12-16 across Decentraland, Roblox, and Spatial. The event will feature popular beauty brands such as Lottie London, Ciaté London, I Am Proud, Lush, and Neutrogena. Cult Ldn aims to provide immersive experiences for users, including wearables for avatars and real-life beauty initiatives like sampling and gifting.
Metaverse Beauty Week aims to bring metaverse platforms, brands, and consumers together. The event is particularly focused on engaging with Gen Z, as 60% of this demographic uses the metaverse for entertainment. Cult Ldn plans to promote the event on social media platforms and educate consumers about the metaverse, making it accessible for all.
The festival will offer unique experiences from each participating brand. Lottie London will host a game on Roblox, transforming their popular products into collectibles. I Am Proud will debut in the metaverse, featuring vending machines with wearables from their bestselling lines. Lush will focus on sensory elements, including a virtual Lush Spa and surprise experiences in Decentraland’s Wellness Zone.
Metaverse Beauty Week represents the increasing demand for digital activations and the rise of the metaverse. The event highlights the beauty industry’s exploration of new frontiers and its efforts to connect with young consumers who interact with brands primarily online. By bringing together metaverse platforms, brands, and consumers, the festival showcases the possibilities and accessibility of the metaverse for all.
- Date: June 12-16, 2023
- Platforms: Decentraland, Roblox, and Spatial
- Participating Brands: Lottie London, Ciaté London, I Am Proud, Lush, Neutrogena, and more
- Features: Avatars wearables, virtual beauty initiatives, sampling, gifting, games, masterclasses, and surprises
- Access: Register for free on the Metaverse Beauty Week website and join the festival here