FROM SEPTEMBER 5 TO SEPTEMBER 10, 2021, DISCOVER SIMONE GUIDARELLI’S NEW ECO-FRIENDLY COLLECTION IN SALOTTO DI MILANO. ON THE MENU: FLOWERS, DESIGN AND IMMERSIVE EXPERIENCE.
Simone Guidarelli’s boundless creativity covers the spaces of Il Salotto di Milano, a prestigious location in the heart of Milan, on the occasion of this year’s Milan Design Week. The multi-sensory journey begins by crossing the threshold of luxury in Corso Venezia 7: here, the design is developed through Simone Guidarelli’s Wall design collection in partnership with Officinarkitettura, an Emilian company specialized in wallcovering projects and production, and with Matrix International, a Tuscan modernist-inspired furniture brand.
The focus of the exhibition is put on the sustainability of the used raw materials and the infinite customization opportunities that they offer. For instance, the Eco wallpaper is made of cellulose, PVC-free, breathable, extremely detailed in the color rendering of the selected patterns – and is entirely made in Italy. In the same way, the shell of the new Arabesk Double by Matrix International is made out of post-consumer recycled plastic, derived from plasmid, a set of recycled plastics that, thanks to cutting-edge 3D printing technologies, gives life to durable, valuable, and customizable creations. The prints and the elements all blend smoothly, creating a passionate and contemporary interior and exterior time
The display is a true sensory and immersive experience: the entrance to the Salotto di Milano conveys the vitality of the iconic Simone Guidarelli Walldesign’s King of the Roses, which almost seems to come to life, tearing down the boundaries between horizontal and vertical surfaces. The dialogue between the environment and the guests has been emphasized thanks to an impactful shooting set, with the ruffs created by the wise hands of the Sartoria Teatrale Arrigo Costumi. With this new project, Simone Guidarelli offers a luxurious green experience in the design world, as an expression of detailed research in materials and style, all made in Italy.
PRACTICAL INFORMATION
From September 5 to September 10, 2021.
Address: Corso Venezia n*7, Milano, Italy
Tel: +39 02 76 31 77 15
Email: info@salottomilanese.com
For more on luxury lifestyle, travel and news follow our Instagram and subscribe to our VIP network to access special invites, discounts, and upgrades.
