White Milano Opens First Exclusive Pop-Up in Riyadh, Showcasing Six International Brands.
February 11, 2025- White Milano Riyadh Pop-Up
White Milano is making moves beyond Milan. For its 25th anniversary, the contemporary fashion trade show is setting up an exclusive pop-up store in Riyadh, running from February 27 – May 31, 2025. This collaboration with AlMalki Group marks a major step in introducing handpicked international brands to Saudi Arabia’s fast-growing luxury market.
Set inside the Westerly Department Store, this pop-up introduces a curated experience of global style into the kingdom’s capital. Saudi Arabia’s luxury scene is shifting, with a growing demand for statement pieces, high-quality craftsmanship, and exclusivity.
Meet the Brands Bringing Their Collections to Riyadh
White Milano has selected six standout brands, each known for their signature aesthetics, expert craftsmanship, and global influence.
Faliero Sarti – An Italian textile powerhouse with over 70 years of experience, known for luxurious scarves and accessories that blend innovation with elegance.
Flabelus – A fresh take on classic Spanish espadrilles, fusing tradition with modern style and sustainability.
NiLuu – A Miami-based label designing vegan silk fashion—100% biodegradable, luxury-driven, and inspired by Türkiye’s rich textile history.
Pahiesa Formentera – A brand that captures the effortless beauty of the Balearic Islands, offering handcrafted kimonos, tunics, and ponchos.
Naira Khachatryan – The Armenian designer pushing the boundaries of wearable art, blending fine Merino wool with intricate craftsmanship.
La Milanesa – Founded by Cinzia Macchi, this brand merges creativity with sustainability, crafting bold and expressive handbags.
White Milano 2025: The Main Event in Milan
While the Riyadh pop-up is making waves, White Milano’s February 27 – March 2 edition in Milan is set to host 300 brands, 45% of them international. Expect to see standout presentations from Spanish designers, a return of Canadian Indigenous designers, and the reveal of five new contemporary labels under the Secret Rooms project. The Fair also continues its partnership with Confartigianato Moda, spotlighting 25 top-tier, medium-sized fashion brands.
White Milano Pop-Up Store Riyadh
📍 Westerly, Kingdom Centre, King Fahd Rd, Al Olaya, Riyadh 12214, Saudi Arabia
📅 February 27 – May 31, 2025
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