Zegna Takes Its Runway to Dubai This June
February 21, 2025 – Zegna Takes Its Summer 2026 Show to Dubai
For the first time, Zegna is stepping away from Milan Fashion Week. On June 11, 2025, the Italian fashion house will unveil its Summer 2026 collection in Dubai, launching a week-long series of exclusive experiences with VIP clients, brand ambassadors, and select international press.
The decision was made in full transparency with the Camera Nazionale della Moda Italiana, which oversees Milan’s fashion weeks. Gildo Zegna, a key figure in the organization, reaffirms the brand’s deep-rooted connection to Milan while embracing a broader global vision.
“Our company has always looked ahead. We are excited to bring the excellence of Italian craftsmanship to Dubai for the first time,” says Gildo Zegna. “Milan will always be our home, but luxury today requires movement, evolution, and new perspectives.”
Dubai has become a key destination for luxury, attracting international designers, collectors, and investors. The city’s fast-growing fashion market makes it a strategic location for brands looking to expand their global presence. For Zegna, this move aims to create an experience that connects directly with the region’s high-net-worth clientele.
As part of the event, Villa Zegna, the brand’s nomadic concept space, will make its Dubai debut. Inspired by Ermenegildo Zegna’s original home, it has previously traveled to Shanghai and New York. In Dubai, it will offer a deeper look into the house’s craftsmanship, materials, and contemporary vision.
“Zegna has always looked ahead. Dubai is the perfect place to showcase Italian savoir-faire on a new scale,” adds Gildo Zegna.
A New Chapter for Zegna’s Runway Shows
Last season, Zegna’s Fall/Winter 2025-26 show wowed audiences with an immersive stage resembling rolling hills of green grass. The show featured a guest runway appearance from John Turturro, known for his role in Apple TV+’s Severance, and drew front-row appearances from Mads Mikkelsen and Giancarlo Esposito.
This next show in Dubai signals a new chapter for Zegna’s presentation format, moving beyond the traditional runway. The week-long activation will strengthen the brand’s ties with its most loyal clientele.
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