FROM THE GLAMOROUS COASTLINES OF THE CÔTE D’AZUR TO THE UNSPOILED SHORES OF CAP FERRET, THESE DESTINATIONS REPRESENT A TASTE OF FRANCE KNOWN ONLY TO INSIDERS. EACH LOCATION INVITES TRAVELERS TO EXPERIENCE THE COUNTRY’S ELEGANCE IN A QUIETER, MORE INTIMATE WAY, FAR FROM THE TYPICAL TOURIST TRAIL.
France is filled with iconic destinations like Paris, Cannes, and Saint Tropez, but there are hidden gems cherished by locals that embody true French elegance. For those seeking exclusivity and charm, here are five chic destinations in France, where the French go to escape the crowds and experience a more intimate escape.
LE TOUQUET-PARIS-PLAGE: THE BRITISH CHIC OF FRANCE’S OPAL COAST
Often called the “Pearl of the Opal Coast,” Le Touquet-Paris-Plage is a seaside escape unlike any other. Nestled in the Marquenterre region, this chic beach destination is known for its Anglo-Norman architecture, vast sandy shores, and extensive dunes—a paradise for wind sports like kite surfing and land sailing. Its roots date back to a time when a British businessman transformed the area into a luxurious retreat. Today, Le Touquet retains its eclectic charm, with Art Deco and neo-medieval houses adding an elegant touch.
The crown jewel of this destination is the famed Hôtel Le Westminster. Since 1924, this Art Deco masterpiece has attracted those in search of both history and modern luxury. Inside, the pink-brick façade hides a world of calm, complete with a high-end spa, indoor pool, and Michelin-starred dining at its restaurant, Le Pavillon. Families are not forgotten, as the hotel’s signature Studio by Petit VIP offers creative workshops for children, inspired by photography, comics, and cinema. A stay here is both a nod to tradition and a leap into contemporary comfort.
Why locals love it: The Art Deco ambiance and peaceful charm, far from the more commercialized resorts, make Le Touquet a sophisticated seaside escape.
SAINT-JEAN-CAP-FERRAT: STARS AND SECLUSION ON THE FRENCH RIVIERA
Tucked between Nice and Monaco, Saint-Jean-Cap-Ferrat offers the ultimate in secluded luxury. Once a playground for European royalty and global stars, this peninsula continues to host some of the most exclusive estates in France, including the illustrious Villa Ephrussi de Rothschild. With its crystal-clear coves, picturesque coastal paths, and verdant gardens, it’s no wonder this destination has long been a favorite among the elite.
The Grand-Hôtel du Cap-Ferrat, a Four Seasons property, epitomizes this rarefied atmosphere. Set on seven hectares of lush gardens, the hotel offers sweeping views of the Mediterranean, Michelin-starred cuisine, and an exclusive wellness experience. For a more intimate stay, visitors can opt for one of the private villas nestled in the pine forest. Whether lounging in a private cabana by the sea or indulging in Provençal cuisine, Saint-Jean-Cap-Ferrat is where elegance meets serenity.
Why locals love it: The peaceful seclusion of the peninsula contrasts perfectly with the nearby bustling Côte d’Azur, offering a quiet retreat that feels worlds away.
LA BAULE: GLAMOUR BY THE SEA
Located on the stunning Atlantic coast, La Baule boasts one of the most beautiful bays in the world. Its 9-kilometer stretch of sandy beach, fringed by pine forests and Belle Époque villas, creates a glamorous yet understated atmosphere. Early morning horse rides along the beach and open-air music festivals are just a few of the delights here.
The iconic Hermitage Hotel stands as a symbol of La Baule’s seaside chic. Part of the prestigious Barrière group, this hotel blends contemporary design with a relaxed beachfront vibe. With spacious rooms, a luxurious spa, and multiple pools, including one heated outdoor option, L’Hermitage is designed for both relaxation and rejuvenation. After a day of exploring the surrounding natural beauty of Guérande’s salt marshes or the Brière Regional Nature Park, guests can enjoy fine dining at La Terrasse or a casual meal with ocean views at Eden Beach.
Why locals love it: La Baule combines old-world glamour with laid-back charm, perfect for those who enjoy both luxury and nature.
DEAUVILLE: A BOHEMIAN ESCAPE ON THE NORMANDY COAST
Famed for its golden sands, colorful beach umbrellas, and the iconic American Film Festival, Deauville has long been a chic getaway for Parisians. Known as the “Parisian Riviera,” this destination offers more than just a beach holiday—it’s a cultural experience. The Belle Époque villas, Normandy’s half-timbered houses, and sprawling racecourses create an atmosphere of timeless elegance.
At the heart of Deauville stands the legendary Hôtel Barrière Le Normandy. This five-star hotel has hosted the likes of Coco Chanel and Winston Churchill, and its interior reflects its glamorous past. The Art Deco style permeates the rooms, while the spa, indoor pool, and gourmet dining offer a luxurious retreat. Deauville’s famous boardwalk, Les Planches, stretches along the beach and invites evening strolls, while children and teens can enjoy creative workshops at the hotel’s Studio by Petit VIP.
Why locals love it: Deauville blends a relaxed seaside vibe with a vibrant cultural scene, offering both leisure and glamour.
CAP FERRET: A HIDDEN GEM ON THE ATLANTIC COAST
For those seeking a truly local experience, Cap Ferret offers a more rustic, yet equally chic, charm. Located on the peninsula between the Atlantic Ocean and Arcachon Bay, this destination is famous for its oyster farms, tranquil beaches, and striking lighthouse. An unpretentious hideaway, Cap Ferret is a place to unwind with picnics on the beach, oyster tastings in wooden cabins, or bike rides through the pine forests.
One of the highlights is the climb to the top of the Cap Ferret lighthouse. From its 53-meter summit, visitors are treated to breathtaking views of Arcachon Bay, the Dune of Pilat, and the Atlantic. The calm, laid-back vibe of Cap Ferret contrasts beautifully with its refined atmosphere, making it a truly local secret.
Why locals love it: Cap Ferret offers an authentic escape with its blend of nature, seafood, and simplicity—perfect for those who want to experience France like a local.
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