Alberta Ferretti’s S/S 2025 “A Weightless Dream” Celebrates Lightness and Soft Femininity
September 18, 2024- Alberta Ferretti Spring/Summer 2025
Alberta Ferretti’s Spring/Summer 2025 collection, showcased during Milan Fashion Week, is a celebration of ethereal beauty and the elegance of simplicity. Presented in the magnificent cloister of the Museum of Science and Technology in Milan, the collection exudes a sense of weightlessness. For this season, Ferretti embodies an effortless femininity, crafting dreamlike garments, grounded yet poised to take flight.
Ferretti SS25 features airy materials like organza and chiffon, designed to float with the wearer. Transparencies, ruffles, and soft ripples dominate the runway. The collection is characterized by twists, pleats, and laser cuts. Ferretti describes this approach to fashion as an expression of reality, aiming for elegance without excess or banality.
Alberta Ferretti’s Philosophy
Alberta Ferretti’s philosophy for SS25 revolves around designing for real women in real-life scenarios. As she remarks, “Elegance is not excess, it is not banality; it is the ability to choose and be oneself.” This ethos is reflected in the collection’s practicality. Crafting garments that become part of the everyday pieces “here and now.” Think flowing blouses replacing structured blazers, elongated shirts, and skirts that reveal shorts underneath. The collection avoids the trap of social media-centric “bling bling,” instead embracing the “taste of monochrome” and refined simplicity.
Lightness and Freedom Color Palette
The color palette plays with contrasts. Starting with light, natural tones and evolving into more vibrant hues like orange, sage green, and light purple. Classic black and white looks add timelessness to the lineup, while warm-toned stripes bring rhythm to the silhouettes. The interplay of these colors across diaphanous fabrics creates a visual narrative of lightness and freedom.
Ferretti’s choice of materials—cotton poplin, raw organza, and chiffon—further enhances the collection’s airiness. The use of laser cuts and intricate embroidery introduces texture and dimension without compromising the ethereal quality of the designs. Mini and maxi dresses take center stage, unified by their lightness. Blouses are voluminous and breezy, with skirts often sheer, subtly revealing shorts underneath. The collection captures a duality: it is both fragile and effortlessly daring.
The accessories in the collection accentuate the delicate nature of the garments. Multi-strap sandals, whether flat or with towering heels, ground each look with a subtle yet assertive femininity. Embroidered mules and oversized clutches complement the outfits, adding to the collection’s understated allure. These finishing touches echo the core of Ferretti’s vision—a celebration of the complex, multifaceted nature of contemporary womanhood.
An Ode to Freedom
The runway show concluded on a high note, set to the strains of Lucio Battisti’s “Il mio canto libero.” This choice of music encapsulates the spirit of the collection. An ode to freedom and the beauty of being oneself in a world that often demands conformity. The weightless dresses that floated down the runway are a perfect representation of this liberated elegance. For Ferretti, lightness is not just a design choice but a way of being, as expressed in the lyrics of Battisti: “In a world that is a prisoner, we breathe freely.”
Alberta Ferretti’s S/S 2025 embraces femininity in its softest and most unforced form. As the designer herself observes, “Sometimes, it takes little more than wearing a dress with subtle opulence to shine.”
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