Since 1960, Graff has dazzled the world with its unrivaled mastery of the rarest diamonds. Founded in London, this British jeweler quickly claimed its throne at the summit of haute joaillerie. Now, to mark 50 years of brilliance, Graff unveils a fresh chapter in its storied legacy: the Butterfly collection reborn for summer’s brightest moments. Here, diamonds and emeralds take flight, capturing light and motion with effortless grace. This new edition fuses legendary precision with a fresh, airy elegance. Altogether, it celebrates craftsmanship that honors the past while looking fiercely forward.
The Legacy Behind Butterfly
The Butterfly symbolizes evolution, beauty, and femininity. Introduced over fifty years ago, the butterfly became a visual manifesto for the maison’s philosophy of renewal and delicate power. With this anniversary edition, the theme returns with fresh creative energy and bold refinement.
Moreover, each creation reflects unwavering devotion to quality. The maison personally selects every gemstone and meticulously oversees every stage of crafting. As a result, no compromise slips through. This hands-on approach results in technically flawless jewelry infused with emotional resonance.
At the heart of the collection lies a spectacular necklace — a breathtaking arch of 57.13 carats of emerald-cut diamonds in snow setting. In addition, the centerpiece is a 5.04-carat emerald-cut diamond, cradled by pear and marquise-cut diamond butterflies that seem to hover midair, creating a striking sense of motion.
Echoing this motif, the earrings feature two emerald-cut diamonds of 2 carats entwined in clouds of sparkling wings. Furthermore, several designs explore color by combining vibrant emeralds with diamonds in asymmetrical yet perfectly balanced compositions. The artistic director orchestrates these with meticulous precision.
From Archive to Legend
Butterfly has long graced museum collections and iconic campaigns, including the legendary 2013 “Hair and Jewel” image. Today, this anniversary collection draws deeply from that rich history. Designed for an international clientele seeking rare emotion and excellence, Papillon remains a symbol of the maison’s ability to fuse tradition with forward-looking artistry.
Shop the Graff Butterfly Jewellery Collection
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