MAISON COURVOISIER UNVEILS A NEW LOOK, NAMES CREATIVE VISIONARY YINKA ILORI AS “AMBASSADOR OF JOY” AND APPOINTS ITS SEVENTH CHIEF BLENDER
Cognac Maison Courvoisier, established in 1828 by Félix Courvoisier on the principle of celebrating the joy in every day, today, the Most Awarded Cognac House embarks on an exciting journey to honor its heritage and embrace the future with the launch of a new campaign commissioned by artist and designer Yinka Ilori.
Courvoisier released a new collection with a striking new look that reimagines design codes from the 1800s. Courvoisier also announced that it will redefine the cognac category as it unveils a new brand world that embodies the French belief of “joie de vivre.” Chief Blender Patrice Pinet has been an essential part of bringing that vision to life.
Offering a taste of refined history in each sip, the range of Courvoisier expressions have been expertly distilled, matured and blended in the Maison’s award-winning signature floral style, revealing intricate nuances influenced by the life and joy of the cognac region and its people. A rich palette of crus, precise distillation and signature oak selection come together to offer an exquisitely balanced and vibrant range, including VS, VSOP, XO, and the ultimate expression of the House, L’Essence de Courvoisier.
Newly released Courvoisier packaging 
Yinka Ilori, “Ambassador of Joy” 
Courvoisier XO
Yinka Ilori, new Courvoisier “Ambassador of Joy” – a role created exclusively for the colorful storyteller, is the London-based multidisciplinary artist, best known for fusing his subject with his British-Nigerian background to create unique and memorable stories through contemporary design. Inspired by Courvoisier’s unique embodiment of the French belief to savor life’s true pleasures, Ilori introduced “We Found Joy,” a fully immersive series of global events which brings the beauty of summer to Courvoisier’s home of Jarnac, France to life. It will kick off in New York City on March 3, 2022 and travel to cities worldwide later in the year. On the other hand, Maison Courvoisier Château tours in Jarnac will kick off the season in May 2022.
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