MAGNUM, THE ICONIC ICE CREAM BRAND LINKS SUSTAINABILITY AND FASHION THROUGH AN INNOVATIVE PARTNERSHIP WITH FORWARD-THINKING VISIONARY IRIS VAN HERPEN, REPRESENTED BY CINDY BRUNA.
Dutch designer Iris van Herpen made her own mark at her house’s 15th-anniversary show on July 4, parading a spectacular vegan haute couture dress. In collaboration with the Magnum ice cream brand, the fashion designer relied on a technology she masters to perfection, 3D printing, to design a dress from used cocoa bean shells. A very first.
The Magnum Vegan Dress is a celebration of Magnum’s award-winning, expertly crafted Vegan line. It’s made with delicious plant-based ingredients, no dairy, and 100% Magnum pleasure. Using 3D printing technology, the Magnum Vegan dress is also the first high fashion dress made from cocoa bean shells, which have been processed to create a fully organic biopolymer material.
Iris van Herpen is one of the most avant-garde fashion designers, creating sculptural and futuristic garments from innovative materials and techniques, and using new technologies. The fashion designer was the first to experiment with the infinite possibilities of 3D printing, further sublimating the body in motion. On the occasion of the show celebrating the 15th anniversary of her house, Iris van Herpen went even further by presenting the first vegan haute couture dress. A creation that did not go unnoticed.
French supermodel Cindy Bruna was chosen to present this world premiere on a catwalk installed at the Élysée Montmartre. Entitled “Meta Morphism“, Iris van Herpen’s Fall-Winter 2022 haute couture collection is composed of sixteen futuristic-looking silhouettes referring to the various identities that will soon be possible to have – or not – in the new virtual worlds.
Magnum is keen to reduce its impact on the world, and this partnership with Iris van Herpen creates the brand’s first step towards a broader ambition of circularity in the fashion industry.
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