Where to Shop in Paris with the Latest Boutique Openings
April 18, 2025- Luxury Retail- Where to Shop in Paris, New Boutiques openings
Where to shop in Paris this spring? Start with what’s opening. This season, step off the runway into the street with a series of new boutique launches emerging as showrooms. Each one reveals a different lens on the city: some introspective, others high-volume, but all rooted in design, craft, and material presence. These architectural gestures fold fashion into space, and space into story.
Across Saint-Germain-des-Prés, the Marais, and Canal Saint-Martin, brands are carving out their first physical worlds. Some were born online, others already cult names in-the-know. Now they’re making their move, setting down storefronts like punctuation marks across the Paris map. Here’s a curated selection of where to shop in Paris this Spring/ Summer:
Molli
📍 29, rue François 1er 75008 Paris
Luxury knitwear house Molli has opened its largest Paris boutique, in the heart of the Triangle d’Or. Spanning 100 square meters, the space blends poetic touches: a gold-painted floral ceiling, signature plum and pink hues, and a collaborative library of women’s literature. Founded in 1886 by Wilhelm Rüegger, Molli has evolved from fine knit underwear and baby trousseaux into a high-end women’s ready-to-wear label, known for vibrant colors and refined craftsmanship.
Martin Martin Paris
📍 95 rue de Seine, 75006 Paris
The debut boutique of Martin Martin Paris lands softly in Saint-Germain-des-Prés. Designed by Argia Studio and Arnaldo Olivier, the two-level space exudes sculptural femininity: shell buttons, powder pink curtains, oversized mirrors. Founder Capucine Martin’s sensual, restrained creations, including her signature “Pamela” dress, are presented like artworks in a still life. It’s quiet luxury, made tactile. The velvet drapes and chocolate staircase invite you to move slowly, to linger in this “mise-en-scène”.
Polène Paris Champs-Élysées Flagship
📍 2, Rond-Point des Champs-Élysées, 75008 Paris
Polène opens its Paris flagship with architectural calm and quiet scale. The 450 m² space spreads over two levels, revealing a refined palette of compressed leather, pale oak, and white stoneware. This is not retail. It’s a material study.
Inside, handbags and jewelry set against LeatherStone counters—leather reimagined as a sculptural surface by Elodie Michaud and Rebecca Fezard. Tables by Robin Poupard float through the space, their tops made from offcut leather. Even the seating tells a story: a circular leather sofa by Marianna Ladreyt curves into a meditative pause upstairs.
The jewelry display becomes a focal point—a 500-piece stoneware table by ceramist Clémentine Debaere-Lewandowski holds Polène’s small-scale forms like relics.
Founded in 2016 by siblings Antoine, Mathieu, and Elsa Mothay, Polène has grown into a quiet force of minimalist luxury. This flagship, its largest to date, signals a new chapter in spatial clarity.
Saaj Paris
📍 33 rue Beaurepaire, 75010 Paris
🗓 Opening May 15, 2025
Saaj Paris opens its flagship at the edge of Canal Saint-Martin. The address is bright, cornered in light, and anchored in intention. Inside, racks trace the line between soft utility and Parisian ease—backless tops, fluid trousers, floral dresses with structure.
The palette speaks in warm tones and matte finishes. Panels throughout the space explain the label’s process: 80% made in France, produced in Le Bourget, cut with care.
This is a phygital blueprint. The digital-native label now renders its ethos in physical form—clothes as architecture, transparency as design. It feels like walking through a manifesto, not a sales floor. Saaj’s flagship is like a studio visit with nothing to prove.
Lipault Paris
📍 121 Boulevard Saint-Germain , 75006 Paris
Lipault opens a boutique (almost) entirely dedicated to backpacks. At 80% of the inventory, it’s less a shop than a statement. The space is restrained—stone, brushed metal, ash wood—holding its “Lost in Berlin” collection like a monochrome installation.
The bags are hyper-functional yet sculptural. Coated canvas, matte textures, modular silhouettes. The boutique doesn’t mimic its Rue de Rennes flagship. Instead, it isolates a gesture. Backpacks, reimagined for urban rhythm. For the city walker, the light packer, the daily flâneur.
There’s something deliberate in the layout. Space between items. Rhythm in repetition. Lipault’s new address edits the idea of travel down to its bones.
RVCA Paris
📍 44 rue du Temple, 75004 Paris
RVCA’s first boutique in France is small in size but big on intention. Built by Atelier Veneer, the 48m² space is a hybrid between skate shop and contemporary gallery. The walls are blond wood and black grain, the atmosphere thick with underground energy. A rotating vitrine features monthly art shows—starting with mushroom-themed sculptures by Mathieu and Laurie Courbier. Expect exclusive drops, cultural crossovers, and artist-designed pieces. Streetwear here is a statement!
L’Appartement Français
📍 27 rue du Bourg Tibourg, 75004 Paris
In the Marais, L’Appartement Français reopens with focus. Now dedicated to sneakers and leather goods, made entirely in France. It’s minimal in form, maximal in ethos.
Fifty sneaker styles. Sessile, Baron Papillon—stitched in the Maine-et-Loire. Accessories from Sassi and Monébari line the walls like precise objects in a cabinet.
This retro or nostalgic is about proximity. About knowing what’s under your feet and who made it. The store offers a new kind of luxury: legible, tactile, transparent. Like the socks from Broussaud—fine gauge, clear purpose, no spectacle.
The vibe is direct. You enter. You understand. Everything here was designed close. Built close. Feels close. to shop with precision and purpose, this is where form meets heritage.
Cabaia
📍 18 Rue Vieille du Temple, 75004 Paris
Cabaia reimagines retail in the Marais with a new flagship concept: Remake by Cabaia. The 100 m² space is a new blueprint for circular fashion. Inside: three zones. Personalization. Reparation. Secondhand. The entire space is dismantlable, recyclable, and designed to evolve. Walls are lined in compressed bricks, made by FabBRICK from 45 kg of unsalvageable Cabaia backpacks and old garments. It’s part showroom, part workshop, part manifesto.
The vibe is utilitarian but soft: warm lighting, raw textures, a central workbench for on-site repairs. Bring in a worn zip or scuffed strap—they’ll fix it, no questions asked.
The brand’s best-sellers—backpacks, travel kits, interchangeable pouches—are displayed alongside their reconditioned doubles: second-hand bags, cleaned, repaired, and sold again at a reduced price. A closed loop, made visible.
Founded in 2015 by Émilien Foiret and Bastien Valensi, Cabaia now runs over 40 boutiques across Europe. But Remake is the first to stage its full vision.
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