DUA LIPA X YSL INTRODUCES THE NEW FRAGRANCE, ‘LIBRE FLOWERS & FLAMES,’ INSPIRED BY THE DESERT LILY AND CRAFTED BY PERFUMERS ANNE FLIPO AND CARLOS BENAÏM. THE SCENT FEATURES BOLD FLORAL NOTES AND EMBODIES A SPIRIT OF FIERY INDEPENDENCE.
YSL Beauty unveiled its latest fragrance, ‘Libre Flowers & Flames,‘ with global ambassador Dua Lipa as the face of the campaign. The highly anticipated launch took place last Tuesday, both in stores and online, expanding the brand’s iconic Libre fragrance family. This collaboration dubbed Dua Lipa x YSL, brings a fresh, bold scent inspired by the resilient desert lily.
The new Dua Lipa x YSL fragrance, reimagined by master perfumers Anne Flipo and Carlos Benaïm, features a unique desert lily accord complemented by a sun-kissed coco palm flower, crafted exclusively for YSL Beauty. These warm and spicy floral notes blend seamlessly with tuberose and orange blossom, creating a scent that is both fearless and bold.
The launch of the Dua Lipa x YSL fragrance was accompanied by a striking campaign set against the Moroccan desert. The visuals showcase Dua Lipa holding a desert lily against a fiery sunset, symbolizing the essence of blazing one’s own trail and embracing a spirit of fiery independence. This imagery perfectly captures the essence of the new fragrance, making it a standout addition to the Libre collection.
Dua Lipa is no stranger to the YSL brand, having fronted the Libre fragrance franchise for some time. Earlier this year, she was also named the global makeup ambassador for the brand. The ongoing partnership between Dua Lipa and YSL Beauty continues to flourish with the release of this new fragrance.
Name: Libre Flowers & Flames
Key Notes: Desert lily accord, coco palm flower accord, tuberose, orange blossom
Perfume Creators: Anne Flipo and Carlos Benaïm
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