Maison Louis Vuitton Launches Its First Luxury Makeup Line “La Beauté”
August 24, 2025- Louis Vuitton x Pat McGrath Makeup Line “La Beauté”
This August, Maison Louis Vuitton unveils La Beauté, its first beauty line created with legendary makeup artist Pat McGrath. The debut transforms Vuitton’s codes of trunks, Monogram, and travel into a new ritual: makeup as collectible objects.
Inside a private suite at the London flagship, the collection reveals itself like a story told through objects. Lipsticks stand in rows like jewels, palettes open with a metallic snap, and miniature trunks shine under the light as heirlooms. The atmosphere feels less like a launch and more like an initiation into a world where beauty belongs to Vuitton.
Inside La Beauté
At the heart of the debut, 55 refillable lipsticks appear in satin and matte finishes. Hero shades carry the Maison’s history: 854, a vivid blue-red marking Vuitton’s founding year; 896, a red-brown tied to the birth of the Monogram; and Spell On You, a rose pink inspired by the fragrance. Around them, 10 tinted balms and 8 eyeshadow palettes expand the universe, joined by travel brush sets and vanity cases in Rouge Louis red, Tender Bliss pink, and classic Monogram brown.
Konstantin Grcic designed the golden packaging with brass closures, echoing the Maison’s trunks. Lipsticks close with the precision of a lock, engraved with the Monogram flower. They carry weight in the hand, click into place with purpose, and invite the gesture of refill. These are not throwaway products. They are objets d’art, built to display and keep.
Dame Pat McGrath, now Vuitton’s Creative Director of cosmetics, directs the textures and tones with her unmistakable style. Lipsticks glide in satin finishes, shadows blend seamlessly, and mattes diffuse into stains. A subtle floral scent by Jacques Cavallier Belletrud threads through the line, using an upcycled flower wax to heighten the ritual without overwhelming it. The collection speaks in sensations: the click of the closure, the weight of the case, the touch of pigment on the skin.
Where to Shop Louis Vuitton x Pat McGrath “La Beauté” Collection
La Beauté debuts in phases:
- 20 August in China
- 25 August online pre-launch
- 29 August worldwide in 92 Louis Vuitton stores, at Harrods London, and in pop-ups at New York and Dosan Park, Seoul
Personalization turns beauty into ritual. Initials gleam on lipsticks, numbers mark balms, and palettes whisper with hidden messages etched beneath. Vanity trunks dangle from handbags or rest on vanities like heirlooms. This is Vuitton beauty — intimate, collectible, and made to keep.
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