FROM SOFT GLAMOUR TO EXTREME BEAUTY, THE MAKE-UP TRENDS AT PARIS HAUTE COUTURE WEEK REFLECTED A GREAT DIVERSITY OF STYLES AND INSPIRATIONS, HIGHLIGHTING THE CREATIVITY AND INNOVATION OF MAKE-UP ARTISTS AND STYLISTS.
Haute Couture Week in Paris is not just a prelude to fashion month; it’s the Super Bowl of the runway world. It’s a time when iconic outfits grace the show guests, made-to-measure garments steal the spotlight, and hair and makeup moments mesmerize. Among the myriad of designers showcasing their latest creations, Alaïa stands out not just for its impeccable couture, but also for its embrace of extreme beauty trends, courtesy of Pat McGrath Labs.
At Alaïa‘s Spring/Summer 2024 haute couture show, the collaboration with Pat McGrath Labs was nothing short of dazzling. Known for celebrating individual beauty, McGrath‘s make-up artistry at the Alaïa show took soft glam to new heights, focusing on the unique features of each model while maintaining a uniform luminosity and allure. It was a true celebration of beauty in its purest form, echoing the sentiment “less is more“.
The makeup look at Alaïa was soft and luxurious, as described by McGrath herself. It was about enhancing the models’ natural radiance and perfecting their features with a naturally radiant skin finish. The key to achieving this cashmere-smooth skin was meticulous preparation and priming, starting with skincare using McGrath’s Divine Skin: Rose 001 The Essence. This was followed by the application of Skin Fetish: Sublime Perfection Foundation, Concealer, and Setting Powder, creating a flawless canvas without masking the skin’s natural beauty.
But Alaïa wasn’t the only designer making waves with their beauty looks at Paris Haute Couture Week. Fendi opted for sleek updos and fresh-faced models, reflecting the elegantly understated nature of their garments. Maison Margiela took a bolder approach, with extreme makeup that resembled moonlit, reflective faces adorned with Vaudeville-style brows.
Maison Margiela SS24 Haute Couture Week – Paris 
Fendi SS24 Haute Couture Week -Paris
Valentino introduced deep vampy lips paired with edgy wet-look hairstyles, signaling a revolutionary seasonal trend. Giorgio Armani Privé offered effortless yet impactful beauty with wet-look braided updos and watercolor eyeshadows, inviting experimentation and self-expression. Alexis Mabille showcased dramatic winged liner complemented by enhanced natural hair textures for an easy, effortless vibe.
Alexis Mabille SS24 Hautre Couture Week- Paris 
Valentino SS24 Hautre Couture Week- Paris
Chanel‘s soft cotton candy pink blush and glossy lips exuded romanticism, while Schiaparelli‘s luminous complexions drew inspiration from the shimmering night sky and cosmic themes. Jean-Paul Gaultier featured leaf-shaped jewels adorning models’ faces, adding a touch of whimsy to the runway. Georges Hobeika embraced nostalgia with swinging ’60s-inspired bouffant hairstyles and sharp graphic liner.
Jean Paul Gaultier SS24 Haute Couture Week-Paris Chanel SS24 Haute Couture Week-Paris 
Georges Hobeika SS24 Haute Couture Week-Paris 
Schiaparelli SS24 Haute Couture Week-Paris
Overall, The 2024 beauty and make-up trends celebrate individuality, creativity, and self-expression, marking an evolution in haute couture beauty. Bold lips, wet-look hairstyles, and watercolor eyeshadows emerged as revolutionary seasonal trends, showcased notably at Valentino and Giorgio Armani Privé. Meanwhile, graphic liner, natural hair textures, and whimsical embellishments adorned models’ faces at Alexis Mabille, Jean Paul Gaultier, and Georges Hobeika, injecting drama and nostalgia into the runway looks. These make-up trends collectively underscored a dynamic and ever-evolving landscape in haute couture beauty.
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