How does fashion become memorable? This question lies at the heart of Memorabile. Ipermoda, an exhibition at the MAXXI Museum Rome. Running from November 27, 2024, to March 23, 2025, the exhibit explores fashion’s cultural, creative, and technological influence between 2015 and today. From iconic pieces by Gucci, Valentino, Versace, and Balenciaga to jewels and bags by Bvlgari, the exhibition offers an immersive look at how fashion shapes our world.
A Showcase of Iconic Designs
At the core of Memorabile. Ipermoda is a carefully curated collection of garments, accessories, and images reflecting fashion’s role in contemporary culture. You will discover standout creations from luxury giants like Gucci and Versace, alongside contributions from Bvlgari’s timeless jewels and handbags.
The pieces explore how fashion has become an economic powerhouse and a key player in cultural discourse. From haute couture to everyday wear, the exhibition delves into the artistry and strategy that make fashion memorable.
Memorabile. Ipermoda examines the collaborations and creative processes that define today’s fashion. The exhibit highlights:
The evolving role of creative directors in luxury conglomerates.
The independence of smaller designers carving their unique paths.
The increasing use of technology in design, from fabric innovation to production.
Fashion is performative. Memorabile. Ipermoda integrates sound design into the exhibit, using a specially curated playlist to immerse visitors. Played in shuffle mode, the music mirrors the dissonance and harmony of fashion shows.
Memorabile. Ipermoda is open at the MAXXI Museum Rome from November 27, 2024, to March 23, 2025. Tickets are available on the museum’s official website.
