An Immersive Journey into Florence’s Alchemical Traditions and Personalized Perfumery
January 21, 2025 – Profumoir, Florence
Tucked away in Florence’s historic San Niccolò neighborhood, Profumoir invites you on a deeply personalized journey where scents become stories and fragrances reflect individuality. Just steps from Piazzale Michelangelo and the Rose Garden, this atelier-laboratory reimagines Florence’s alchemical traditions with modern savoir-faire.
At the heart of this distinctive destination lies the vision of Daniele Cavalli, son of the legendary Roberto Cavalli, and Master Perfumer Sileno Cheloni. Their shared passion for rare raw materials and Florence’s cultural heritage has shaped Profumoir into an immersive experience of experimentation and personalization. From its Renaissance-inspired interiors to its curated fragrances, the atelier pays homage to the city’s rich history. Cavalli and Cheloni have created a space that celebrates Florence’s timeless artistry.
The Craft of Bespoke Perfumery
Step inside the Atelier and explore an olfactory library featuring over 198 carefully curated essences, handpicked by Cheloni. From oud and jasmine to neroli and elemi, these precious raw materials are sourced globally to ensure an unparalleled palette for fragrance creation. Visitors are guided through a one-hour session to craft their own bespoke 100 ml perfume—a scent that mirrors their mood, personality, or inspiration at that moment.
Profumoir also houses the O.R.I.G.I.N.E. collection, a line of seven foundational fragrances designed as the building blocks for limitless combinations. Drawing inspiration from musical notes, this collection represents a creative instrument, offering a symphony of olfactory possibilities.
Profumoir Florence: A Multisensory Experience
Profumoir elevates the ritual of scent to an art form. Across the cobblestone street, an elegant apartment showcases Tuscan antiques, Florentine chandeliers, and a private aromatic garden where plants used in the perfumes bloom. The apartment includes a Moorish-style fumoir, ideal for intimate incense ceremonies, and an extraction room where visitors can uncover the intricate secrets of perfume creation.
Every aspect of Profumoir is designed to deepen your appreciation for the olfactory arts. Whether crafting your own fragrance, attending a workshop, or participating in an incense ceremony, the experience is transformative and profoundly personal.
Profumoir
Via di S. Niccolò, 72r
Appointment upon request. For info and reservations: info@profumoir.com +39 328 7077551
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