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    Savor the Riviera with Fragonard’s Sensory Escape
    France

    Savor the Riviera with Fragonard’s Sensory Escape

    March 22, 2026
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    Wake Up in Arles, Wander the Perfumed Streets of Grasse, and Live the Riviera Through Scent, Sun, and Savoir-Faire

    Fragonard turned 100 this year. The French Riviera smells like it always has: jasmine, rosemary, citrus, and something older and harder to name. Savor the Riviera with Fragonard's Sensory Escape follows the Maison from its founding vision in Grasse to the Maison d'Hôte in Arles, through the copper-still ateliers, into the perfumed streets of Èze-Village.

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    When people think of Fragonard, they imagine a fragrance on a shelf. Most think perfume, but a visit to one of Fragonard’s museums or factories is a rich cultural experience on the French Riviera in its own right. Founded in 1926 by Eugène Fuchs in the perfume capital of the world, Grasse, Fragonard began as a family Maison rooted in local tradition and artisanal craft. From the very beginning, Fuchs invited you into the ateliers where perfume was made, turning production into a sensory cultural encounter.


    Now, 100 years later, that vision still thrives. You can explore the Maison d’Hôte in Arles, wander the perfumed streets of Grasse, and uncover centuries of craft in museums, factories, and exhibitions. The French Riviera comes alive through scent, sun, and savoir-faire.


    Fragonard Maison d’Hôte in Arles

    Bienvenue à la Maison Fragonard, where the Riviera welcomes you in light, scent, and quiet luxury. Sun spills through tall windows as you step inside. The Boutique sits on the ground floor, stocked with perfumes that have defined a century. Upstairs, the "chambres de caractère" unfold like private stories with their own personalities. The regal Rêve d’Arles suite with its sculpted Louis XIV medallion, Renaissance windows, The intimate charm of Billet Doux, cozy and romantic with ikat lampshades and antique prints, await to welcome you.


    Here, the Maison sets the rhythm, the tone, and the expectation for the sensory journey ahead. Wake up here and step into the streets of Grasse, follow the ateliers of Èze-Village, and immerse yourself in the wider world of Fragonard, where craft, sun, and scent combine into an experience that is uniquely Riviera.


    Fragonard Boutique Arles
    Fragonard Boutique Arles


    "Costumes de Lumière" at the Musée de la Mode & du Costume Fragonard

    The streets of Arles lead you to the Musée de la Mode et du Costume Fragonard, where "Costumes de Lumière" Exhibition transforms torero attire into spectacle. Gold embroidery, vivid colors, and mythic silhouettes fill the galleries with the drama of the arena and the grandeur of opera.

    Walking through the Exhibition, sense the artisans’ hands in every stitch. Light catches threads of gold, shadows play across folds of silk, and centuries of inspiration unfold around you.

    📅 March 27 to April 26, 2026 I 📍 Musée de la Mode & du Costume Fragonard, 16 rue de la Calade, Arles


    Perfume Adventures in Grasse

    From the Maison, a short drive brings you to Grasse, the perfume capital of the world. Here, the experience starts in The Ateliers. Copper stills gleam in sunlight, petals are measured and blended, and the techniques preserved since Eugène Fuchs founded the Maison in 1926 come to life before your eyes. A guided visit shows every step, from raw botanical to the signature perfumes that carry the Riviera around the globe.

    Next, the Fragonard Museum immerses you in a century of craft. Centenary collections, including L’Air de Grasse, showcase iconic scents and historic flacons. The display tells the stories of every fragrance reflecting the region, the heritage, and the Maison’s savoir-faire.

    Afterwards, wander the Fragonard Boutique. Spring/Summer 2026 collections await alongside the classic favorites. Sample, discover, and choose your personal scent souvenirs.



    Craft and Views in Èze-Village

    A short drive along the sunlit Riviera brings you to Èze-Village, perched dramatically above the Mediterranean. Here, The Ateliers are intimate but every flacon reflects the same century-old heritage seen in Grasse. Watch perfumers transform raw botanicals into fragrances that travel the world.

    The village itself is a visual feast. Narrow stone streets wind upward, lined with pastel façades and balconies spilling with bougainvillea. Medieval walls frame views that stretch endlessly over the cobalt sea. Cafés spill onto terraces, and the scent of rosemary, jasmine, and citrus mingles with the breeze.

    At Fragonard’s ateliers, craft and place converge. You see sunlight glint on glass flacons, petals drying in the breeze, and hands at work turning tradition into contemporary perfume. Èze-Village continues the sensory journey that began at the Maison Fragonard in Arles and unfolded through the streets and museums of Grasse. Here, the Riviera is experienced through scent, sun, and artisanal mastery, a moment both tactile and unforgettable.



    Ten Decades of Fragonard Olfactory Creation

    At the Fragonard Perfume Museum in Paris and Grasse, six historic flacons marks ten decades of Riviera-inspired perfumery. These emblematic creations traces the Maison’s a hundred years of perfumery capturing iconic moments in the Riviera’s history and the Maison’s craftsmanship.


    • Fragonard Lilas, glass flacon, 1926–1936

    • Fragonard Suprême, glass flacon by Lalique, 1936–1946

    • Fragonard Belle de Nuit, gold lacquered glass flacon, 1946–1956

    • Fragonard Rendez-Vous, glass flacon, 1956–1966

    • Fragonard Soleil, pebble-shaped glass flacon, 1986–1996

    • Fragonard Fleur d’Oranger, glass flacon, 2016–2026


    Maison Fragonard Experience


    Maison Fragonard, Maison d’Hôtes
    📍7/9 rue du Palais, Arles

    Fragonard Museum & Factory
    📍20 Boulevard du Jeu de Ballon, Grasse

    Fragonard Boutique & Atelier
    📍33 Boulevard du Jeu de Ballon, Grasse
    🌐 Spring–Summer 2026 collection available

    Fragonard Ateliers
    📍Èze-Village, French Riviera

    Fragonard Museum
    📍9 rue Scribe, Paris

    Fragonard Boutique
    📍9 rue Scribe, Paris

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