Watches and Wonders Geneva 2026 returns to Palexpo from April 14 to 20, with public days running April 18 to 20. Sixty-six maisons. Eleven new arrivals including Audemars Piguet, making its debut at the Salon, alongside Corum, Credor, Favre Leuba, and Sinn Spezialuhren. A full week of city programming in collaboration with the Montreux Jazz Festival. And hidden inside a limited-edition La Bonbonnière chocolate bar somewhere in Geneva right now, three Golden Tickets, each unlocking two public day passes and a chocolate workshop for two. This is how the watch world opens its year.
What's New at the Watches and Wonders Geneva 2026
Sixty-six of the most prestigious maisons in watchmaking, product presentations, guided tours in groups of 10 to 15 visitors, panel discussions, and a full immersion into the craft. Thirty-eight of the 65 participating maisons host official presentations of their latest releases, bookable in advance through the same account used to purchase tickets.
The LAB spotlight runs alongside, with 13 innovation projects from startups and tech pioneers pushing watchmaking into new territory. The COSC is on site unveiling a new full-watch certification covering wear simulation, magnetism resistance, and power reserve. The Wake Up! Exhibition traces the history of the alarm clock from the Middle Ages to today, with over 50 timepieces from the Musée d'Art et d'Histoire de Genève. Chef Danny Khezzar runs pastry masterclasses at the Wake Up! Café throughout the week.
Geneva All Week
Every evening from 5 to 11pm, a 600 square-metre venue in the city welcomes the public with live performances and DJ sets. The Watchmaking Village takes up residence in the Pont de la Machine building with introductory workshops and career path sessions. Thursday night features a musical performance around the lake. Geneva's iconic Flower Clock at the Jardin Anglais dresses in the colors of Watches and Wonders Geneva for the week. Maison boutiques throughout the city run their own activations and presentations, The city is the Salon.
How to Win a Golden Ticket
Watches and Wonders Geneva and La Bonbonnière, a Geneva chocolate institution since 1921, hid three Golden Tickets inside limited-edition chocolate bars available now at all La Bonbonnière boutiques in Geneva. Each ticket unlocks two one-day passes to the public days plus a chocolate workshop for you and a guest during the week of the event. Not in Geneva yet? The Instagram giveaway is live until April 3 at noon. Follow @labonbonniere.ch and @watchesandwonders, like the post, and tag the person you are bringing. Winners are contacted the afternoon of April 3.
VIP's & Premium Packages
For the full Watches and Wonders Geneva 2026 experience, the Premium Package presents privileged access, a dedicated entrance at Entrance 2, a Premium wristband issued at the lounge, and exclusive moments not available on a standard ticket.
The public days ticket doubles as a free transport pass on the UNIRESO network, covering TPG, CFF, and Mouettes Genevoises for the full day. Tickets are available exclusively online. No on-site sales.
