For almost a decade, L’Oréal Paris has turned some of Paris’ most recognizable landmarks into a runway. It started on the Champs-Élysées in 2017, moved onto the Seine the following year, and has since taken Le Défilé across the city with one idea that still sets it apart from almost every other Paris Fashion Week show: the public is part of it.
For 2026, Le Défilé L’Oréal Paris moves beneath the Eiffel Tower. On September 28 at 9 PM, Place Joffre is set to become the stage for the Express Your Worth campaign, with Kendall Jenner, Eva Longoria, Viola Davis, Cara Delevingne, Jane Fonda, Simone Ashley, Aishwarya Rai and more of the brand’s global ambassadors expected on the runway. The show also kicks off the Spring/Summer 2027 womenswear calendar on the first night of Paris Fashion Week.
Express Your Worth Theme Concept
Express Your Worth takes L’Oréal Paris’ “Because You’re Worth It” message onto the runway through confidence, individuality, sisterhood and self-expression. This year, the idea is about owning the way you choose to look, dress, and present yourself.
That is also why the casting stretches far beyond traditional runway models. Actresses, athletes, models, and ambassadors from different generations walk together, while L’Oréal Paris’ makeup and hair teams translate the theme into the beauty looks seen across the show. Global makeup artist Harold James and hair expert Stéphane Lancien return to lead the backstage teams for 2026.
Couture, Archives and Custom Looks at Le Défilé
Fashion is also a fundamental part of the show, dressing L’Oréal Paris ambassadors in current collections, archival pieces and custom looks. Last year at the Hôtel de Ville, Cindy Bruna opened the show in an archival Mugler look, while Kendall Jenner closed in a custom creation. The wider fashion lineup included Acne Studios, Armani, Azzaro Vintage, Christian Siriano, David Koma, Elie Saab, Gaurav Gupta, Georges Chakra, Juana Martin, Maison Rabih Kayrouz, Roland Mouret, RVDK, Safiyaa, Simkhai, Tony Ward and more.
How to Get Tickets to the L’Oréal Paris Fashion Show 2026
Unlike most Paris Fashion Week shows, Le Défilé has real public access.
L’Oréal Paris is currently running a competition for four pairs of tickets to the September 28 show. The competition is promoted through L’Oréal Paris' Instagram and official website and closes on September 21. L’Oréal Paris’ French homepage currently links directly to the ticket competition.
There is also a second competition through Carrefour. Buy two eligible L’Oréal Paris products at participating Carrefour stores between September 1 and 22 to enter the draw. One winner receives two VIP invitations plus a beauty preparation, while nine other winners receive two invitations each. The draw takes place on September 23; travel and accommodation are not included.
