This holiday season, luxury platform Mytheresa and beloved New York bakery Hani’s Bakery are merging their worlds to create a unique pop-up experience in New York. From December 4th to 14th, 764 Madison Avenue transforms into a festive showcase where gourmet delights meet luxury lifestyle.
The Mytheresa x Hani’s Bakery pop-up boasts a multi-sensory experience. Enter a space blending a curated boutique with an artisanal bakery. On one side, the aroma of freshly baked treats, decadent brownies, seasonal cakes, pies, and tarts fills the air. On the other hand, a curated selection of luxury gifts from Mytheresa awaits, featuring ready-to-wear fashion, accessories, fine jewelry, and home décor items perfect for holiday gifting.
Table Art: Displays are adorned with refined silver trays from Christofle.
Soundscape: Festive music is streamed through iconic Bang & Olufsen speakers.
Exceptional Furniture: The décor is completed with elegant furnishings by Lulu & Georgia.
This unexpected collaboration celebrates the art of hospitality and gifting, creating a destination where indulging in a sweet moment and finding the perfect gift happen in one seamless experience.
Mytheresa x Hani’s Bakery – Holiday Pop-Up, NYC
📍 764 Madison Avenue, New York City
🗓 4–14 December
🌐 mytheresa.com




