Louis Vuitton Hotel London: Inside the Monogram Pop-Up Taking Over Berkeley Square

In 1885, Georges-Louis Vuitton chose London for the Maison's first steps outside of Paris. 28 Berkeley Square in Mayfair now holds this spring's chapter. From April 24th through June 21st, Louis Vuitton unveils the Louis Vuitton Hotel London, a Georgian townhouse transformed into a five-floor pop-up experience celebrating 130 years of the Monogram, created in 1896 by Georges Vuitton as a tribute to his father.

A check-in desk welcomes you at the door. Five floors, each dedicated to one of the Maison's most iconic bags. Afternoon tea at Café Alma overlooking Berkeley Square. Champagne and DJs at Bar Noé until 11pm. Care and repair for the bag you arrived with. Start on the ground floor. The Keepall takes you back to 1930.

Louis Vuitton Dedicates Five Floors to Five Iconic Bags

The Keepall Lobby sets the tone. Named after the foldable travel companion first introduced in 1930, it greets you with archival imagery, reading nooks, and mannequins dressed in current Louis Vuitton pieces. A care services area allows you to drop off their own Louis Vuitton bags for a restorative short stay. Hot-stamping personalization available on site, with patches created exclusively for the Louis Vuitton Hotel London.

Café Alma claims the first floor. Overlooking Berkeley Square, the tearoom-meets-salon serves a light lunch menu and afternoon tea crafted with seasonal British flavors. A tribute to the Alma, the top-handle tote first introduced in 1992. Book ahead.

The second floor belongs to the Speedy. The Speedy Room surrounds you with one of fashion's most enduring designs, from the 1930s original to the versions that defined decades of style. Step further in and the gold-drenched Speedy P9 Safe Room presents Pharrell Williams' reinterpretation in LV Buttersoft leather. A room key unlocks the door. Pick up the telephone inside. It unfurls a piece of fashion history worth hearing.

Louis Vuitton Pours Champagne and Builds a Gym at the Top

The top floor houses the Neverfull Gym. A mirrored weight rack installation built around the 800-gram tote proven to carry 100kg. Playful and completely unexpected. Everything on display throughout the Hotel is available for purchase, from the brightly colored special Speedys to a classic Monogram Noé, alongside pieces from Louis Vuitton's beauty and perfumes collections, charms, tags, and keyrings.

In the basement, Bar Noé brings the day to a close. An intimate champagne and cocktail bar inspired by the bag originally designed to carry five bottles of fizz at once. By day, a crisp glass of champagne overlooking Berkeley Square. By night, a curated lineup of DJs on Thursday, Friday, and Saturday until 11pm.