Giorgio Armani Stages a Couture Masterclass at His Milan Flagship Store
April 11, 2025- Armani Casa Milan – The “Oriental Inks” Collection, Milan Design Week 2025
Giorgio Armani’s 25th-anniversary celebration of Armani/Casa at Milan Design Week 2025 reveals a shift in the designer’s vision. The Oriental Inks Collection, unveiled at his Milan flagship at 14 Corso Venezia, is a refined synthesis of storytelling, showcasing intricate designs inspired by Eastern traditions, reimagined through a Western lens.
The space at 14 Corso Venezia immerses you in a world of fine materials and traditional techniques. The hand-painted dragons and the embroidered velvet sofas speak to Armani’s evolution as a creator. The delicate intersection of past influences and future vision is embodied in every object—a reflection of the designer’s philosophy that luxury lies in the detail.
The Essence of Oriental Inks
The Oriental Inks collection marks a departure from Armani’s signature minimalism, embracing rich, intricate patterns and textures evoking the grandeur of traditional Eastern art. The collection brings together craftsmanship and history, with a focus on Asian-inspired motifs and materials that are as tactile as they are visually striking.
The space is divided into rooms framed by rice paper panels, conjuring the serene atmosphere of Japanese interiors. Watercolor bamboo, painted with ink and gold leaf, adorns lacquered furniture. Velvet and satin cushions are embroidered by hand with up to 50 different materials—silk threads, sequins, metallic fibers, and beads. A collection of couture pieces for home!
Milan’s Architectural Dialogue
Armani’s return to his Milan flagship at 14 Corso Venezia feels like a homecoming. The space, with two levels and 15 windows, perfectly hosts Oriental Inks. Armani has often said that his dialogue with Milan is crucial to his work, especially during Milan Design Week. The city, he notes, becomes a global stage for design and creativity.
Armani/Casa continues to expand its global reach. Recently, the brand opened a new boutique in Dubai. It also strengthened its presence in the United States by relocating its Los Angeles store to a spectacular new space. The flagship on Madison Avenue in New York now includes an Armani/Casa outlet within the new building. Looking ahead, the brand plans three more openings, including in Riyadh and Bangladesh.
The brand’s expansion doesn’t stop at retail. Armani/Casa is also rapidly growing its luxury residence portfolio. Upcoming projects are set for Mexico City, Rio de Janeiro—its first in Brazil—and Florida. Moreover, Armani/Casa plays a key role in designing the interiors of Armani Hotels, with established locations in Milan, Dubai, and near Riyadh in Saudi Arabia.
Armani Casa Milan
📍 14 Corso Venezia, Milan
🖥️ Armani
For more on eco-luxury lifestyle and news, follow our Instagram and contact us to subscribe to our VIP network, which offers special invites, discounts, and upgrades.
