Polène Unveils Its Majestic Paris Flagship on the Champs-Élysées

After a partial opening in December, Polène has now fully unveiled its spectacular flagship at 2 Rond-Point des Champs-Élysées, in the heart of Paris. Spanning two levels and 450 square meters, this new store is a minimalist masterpiece presenting the brand’s handbags, small leather goods, and jewelry in a whole new light. The boutique brings together Polène’s vision of simplicity, craftsmanship, and art.

Polène’s Flagship Celebrates Sculptural Architecture

Designed by the Korean architecture studio WGNB, which is also behind the brand’s boutiques in Seoul and London, the Champs-Élysées flagship is an architectural marvel. The space welcomes visitors with five-meter-high columns, drawing attention to the soaring, sculptural proportions dominated by fluid and curved domes. The boutique celebrates the brand’s signature design elements and speaks to Polène’s ability to merge architectural design with its products.

The curated design of shelving, crafted from fine travertine, elevates Polène’s leather collections, which are conceived in Paris and crafted in Ubrique, Spain. These subtle yet striking displays present the bags as art pieces.

Polène Showcases Craftsmanship in Every Detail

Polène’s dedication to craftsmanship extends to the unique oak wood tables, designed by Robin Poupard, which feature tops made from compressed leather offcuts. This meticulous attention to detail continues at the counter, where LeatherStone—a breakthrough material by Elodie Michaud and Rebecca Fezard—transforms leather into a stone-like surface.

Upstairs, the design reaches new heights with a circular leather sofa created by Marianna Ladreyt, offering guests a comfortable moment of pause. The jewelry section, a focal point on the upper floor, is highlighted by a striking white stoneware table designed by ceramist Clémentine Debaere-Lewandowski. Composed of 500 individual pieces, this stunning piece of design showcases Polène’s jewelry in an elegant yet dramatic fashion.

Founded in 2016 by siblings Antoine, Mathieu, and Elsa Mothay, Polène has quickly established itself as a beacon of understated luxury. In 2023, the brand saw revenue reach €143 million, with nearly a third of that coming from its brick-and-mortar stores. The recent entry of L Catterton, the investment arm of LVMH, into Polène’s capital marks a significant milestone in the brand’s growth trajectory.

With a strong presence in France and internationally, Polène plans to open new stores in Germany and the United States. This Paris flagship is just the beginning of a broader retail expansion that will solidify the brand’s place as a global leader in luxury fashion.

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